You have decided to outsource SEO. Or maybe you are just too busy. How do you find a reliable and affordable SEO service?

There are many great SEO services available online that provide honest services. There will always be discrepancies between what SEOs offer and what they deliver. A detailed product and customer analysis are some of the important aspects of SEO.

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How can you tell if an "SEO Expert" is putting his money where his mouth says?

1. Testimonials

This is the best way to gauge the honesty and effectiveness of an SEO service. Does it work for others? You can assume that the service is working for other people or businesses if they have had great success. But, it's not always as simple as that.

If the reviews are mainly by newbies, or if you don't have enough reviews to base your judgment on, you will still need to dig deeper.

2. Do you have proof?

Most times, testimonials are a good way to show the results of an SEO service. Is this the "SEO Expert"'s website in the SERPs? You should be able to show them evidence of their ability to rank sites high in the SERPs. Otherwise, how will they rank yours?

Case studies and testimonials are the strongest forms of evidence since it is impossible to guarantee that the service provider has ranked the sites using the described method.

Choose SEO services carefully. You should ensure that you have plenty of testimonials and evidence of success. 

Refer to the other points to determine if this service is reliable and efficient. SEO is a complex topic. If you are new to the subject, it can be easy to become overwhelmed by the sales copy. This checklist will help you determine if a service is credible and get the results you desire. You might be surprised at the difference in price between similar services. Make sure you get what you pay for.